Project Details

For this custom print, I partnered with A Fish Named Fred to design a naturalistic fish-themed textile featuring hand-drawn illustrations of fish found along the West Coast of the United States.

This print was developed for a shirt within their seasonal menswear collection—celebrating the brand’s aquatic roots while elevating it through detailed pencil sketching and a refined, modern color palette.

The Concept

The idea was to create a clean, wearable print that felt artistic, informed by nature, and connected to the oceanic identity of the Fred brand—but with a subtle, almost academic illustration style.

Featured Elements:

• Realistic pencil-drawn fish species native to the Pacific coastline
• Carefully arranged layout with rhythm and movement
• Fine-line hatching and shading to give the print a natural sketchbook feel

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Color Variants

Green Base Variant

• Off white background
• Linework in soft green tones
• Accents in dark green and green and soft yellow
• Feel: Balanced, outdoorsy, sophisticated

Coral Variant

• White background
• Fish in coral and red en orange outlines
• Feel: Warm, expressive, casual coastal energy

Ocean Blue Variant

• Base: Deep sea blue
• Pencil lines in light blue, blue and dark blue tones
• Feel: Clean, and fresh for spring/summer drops

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