For the SS24 (Spring/Summer 2024) collection of Dutch fashion brand A Fish Named Fred, I was commissioned to design a custom textile print that balanced artistic softness with brand energy—a pattern they call a “minimal print”.
The result was a hand-crafted watercolor drop design, transformed into a versatile fabric print that works across shirts, linings, and accessories—bold enough to feel like Fred, but subtle enough for wearability.
A Fish Named Fred is known for playful, expressive fashion with Dutch character and global color stories. For SS24, they wanted something that felt:
I designed a series of paint drop compositions, hand-painted and digitally refined to fit fashion textile standards.
Each colorway was adjusted for fabric printing balance, contrast, and garment usage. The print had to remain legible and refined whether scaled up for statement shirts or used subtly for lining.
✔️ Brand fit – Bold without shouting, artsy without being messy
✔️ Commercially versatile – Usable across multiple garments and accessories
✔️ On-trend for SS24 – Watercolor, minimal organic forms, and warm/cool pairings
✔️ Production-ready delivery – All files structured for real-world textile production
Designing textile prints is about more than beauty—it’s about rhythm, repetition, and reality.
This project taught me to:
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