Project Details

For this exclusive print design, I partnered with A Fish Named Fred to create a California-inspired all-over patternthat blends illustration, coastal culture, and fashion versatility.

The concept:
A sunny, dreamlike textile covered in vintage-style postcards and postage stamps, showing scenes and symbols from California's coastlines and cities—reimagined with a British-style brush effect and brought to life with soft yet vibrant colors.

This print became part of Fred’s Spring/Summer collection, applied across casual shirts and statement pieces for retail and showroom use.

Print Story & Elements

Each element in the design tells a piece of California’s story—drawn, textured, and arranged in a flowing layout that feels nostalgic yet modern.

Illustrated Icons Included:

• Coastal fish native to the California Pacific
• Palm trees from the Hollywood Hills
• The iconic Golden Gate Bridge
• Native Californian flowers
• Postcards & vintage postage stamps with a travel-retro vibe

All drawn in a painterly, slightly faded British-influenced brush style, giving the print a worn-in, vacation-ready aesthetic.

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Color Variants

White Background Variant

• Base: White
• Accents: Coral, Soft Yellow, Light Blue, Dark Blue
• Feel: Crisp, fresh, and perfect for summer drops and short-sleeve shirts

Coral Background Variant

• Base: Coral
• Accents: Light Green, Soft Yellow, White, Dark Blue, Red
• Feel: More expressive and bold—great for resortwear and pop pieces

Cool Coastal Variant

• Base: White
• Accents: Light Blue, Dark Blue, Soft Blue, Soft Yellow
• Feel: Balanced and wearable—clean enough for dressier cuts or smart casual pieces

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