Project Details

This newsletter project focused on visualizing Oaklins’ strategic insights for 2025, shared by Frederik van der Schoot, Managing Partner at Oaklins Netherlands. The piece highlights M&A, equity capital markets, and debt financing trends—providing sector-level analysis across TMT, healthcare, energy, and more.

The audience for this project included board members, corporate strategists, private equity professionals, and mid-market entrepreneurs looking to align their growth strategies with market shifts.

My role:

• Transform expert content into a clean, editorial-style layout
• Design for high readability while preserving authority and insight
• Integrate charts, sector highlights, and quote-based storytelling
• Ensure publication readiness for PDF, web, and email formats

Design Approach

This was a strategy-heavy newsletter with long-form economic and financial analysis, so the design focus was narrative clarity and executive readability:

• Editorial Hierarchy: Created a modern visual hierarchy—pull quotes, drop caps, breakout boxes—to support narrative flow and highlight thought leadership.
• Sector Structure: Used modular layouts to spotlight Oaklins’ top 5 sectors (TMT, Healthcare, Industry, Energy, Horti) with clear spacing and headings for fast scanning.
• Tone & Authority: Balanced a professional, sober layout with dynamic accents like strategic highlights, quote callouts, and icon-based section intros.
• Multichannel Optimization: Built the piece for dual distribution—digital (PDF/email) and web—including pixel-perfect formatting for Retina screens.

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What We Learned

This newsletter challenged me to merge corporate finance intelligence with editorial storytelling:

• Designing for high-stakes readers (e.g., private equity, CEOs) requires trust-building layout, not just “nice visuals”
• Strategic content benefits from voice-of-expert formatting, like emphasis on Frederik van der Schoot’s narrative throughout
• Layout must serve strategy—a visually dense newsletter becomes easy to absorb when structured by insights, not just topics
• Economic reporting doesn’t have to be dull—using design to energize predictive analysis improves both engagement and retention