This campaign was created for the Philips OLED810 TV, in partnership with FC Barcelona, to launch a 5-pack paid media ad series across Spain’s leading online electronics retailers.
The goal:
To craft a fun, visually exciting ad experience that highlights the Ambiglow feature of the OLED810 while aligning with both Philips' premium brand tone and FCB’s bold, energetic identity.
How do you advertise a premium TV in an ultra-competitive space—only through e-commerce banners, with strict brand guidelines, and still make it feel exciting?
Philips teamed up with FC Barcelona, and they brought me in to create a multi-format, 5-ad campaign that could:
This wasn’t just about making pretty ads—it was about making performing ads.
I led the full design and animation process, blending product, emotion, and brand authority:
I designed visual bursts and halo effects that highlight Ambiglow without overwhelming the UI—turning a feature into an experience.
FC Barcelona players were featured in motion + silhouette, keeping the focus on the TV experience, not just the team.
Each ad was tailored to real estate and retailer specs:
All assets were optimized for quick load, mobile performance, and maximum click-through.
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