Project Overview

Philips needed high-impact lifestyle imagery to promote two key home entertainment setups — but without the time or budget for physical photoshoots.

That’s where I came in.

They commissioned me to create completely Photoshopped, photorealistic lifestyle scenes featuring their top-tier TV + soundbar bundles. My task: make each product look like it was photographed on location, styled in a real living room, and ready to convert.

Combos Featured:

• Philips 5500 Series TV + B4000 Soundbar
• Philips OLED 760 TV + TAB6100 Soundbar

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The Challenge

With no physical staging or shoot location, I had to:

• Build entire interior scenes digitally
• Composite multiple product SKUs with perfect lighting, perspective, and scale
• Maintain full fidelity to Philips’ global brand tone
• Make everything look like a premium in-home photo shoot — no 3D render feel, no “fake” shadows, no stocky clichés

The final visuals had to feel warm, inviting, and real — as if shot by a high-end interior lifestyle team, but built 100% in Photoshop.

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My Creative Approach

I handled everything end-to-end, from visual direction to final post-production:

Scene Creation

• Designed neutral-toned, modern living room settings to showcase both value-range and premium setups
• Styled with soft textures, real-world furnishings, and clean compositions to match Philips’ tone

Photorealistic Compositing

• Matched every element: product lighting, shadow drop-off, material reflections, screen glow (especially OLED/LED lighting)
• Adjusted ambient light temperature and intensity to suit product tier (e.g., cozy for the 5500 series, moody luxe for the OLED 760)

Perfect Realism

• Fixed perspectives and distortion to match lens behavior
• Retouched bezels, reflections, and cable paths
• Used real screen content matching product demo visuals to simulate “power-on” states

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Why This Project Stands Out

Full Photoshop build — no physical shoot, no renders, no AI
Multi-SKU integration — TVs + soundbars combined into real-feeling spaces
Retail-ready output — images crafted for ecommerce, PDPs, and marketing use
High trust from Philips — client used visuals across multiple EU markets

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What I Learned

This project wasn’t just about placing products in a room—it was about crafting believable environments from scratch, with pixel-perfect lighting and styling control.

I learned how to:

• Use Photoshop like a production studio
• Simulate realistic product photography under any condition
• Match visual tone to product tier
• Create visuals that are indistinguishable from real photography—but 100% controlled

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