Project Overview

Philips asked me to bring together seven different TVs and two soundbars into a unified lifestyle photo series—without ever stepping into a photo studio.

Using only Photoshop, raw product imagery, and a creative direction aligned with Philips' brand tone, I designed a complete suite of lifestyle scenes that combine:

TV Models:

• Philips 5500
• 6000
• 6900
• 7000
• 8000
• 8500
• MiniLED 810 (MLED810)

Soundbars:

• B5109
• B5309

The goal? Build photorealistic visuals that feel captured, not composited—and make each combo look like it belongs in a modern, livable home.

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Creative Objectives

• Visualize seven different product configurations in real lifestyle spaces
• Make every image feel authentic, aspirational, and brand-aligned
• Create visuals optimized for ecommerce, paid media, and in-store displays
• Use realistic lighting, interior styling, and product positioning to drive emotional connection and conversion

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My Approach

I handled all creative direction, Photoshop compositing, styling, and retouching.

Scene Design

Each room was designed to reflect the positioning of each product tier:

• 5500 & 6000: clean, practical spaces with daylight tones
• 6900 to 8500: modern family rooms with warm, balanced styling
• MLED810: premium environment with dark mood, light control, and cinematic vibes

Photoshop Craftsmanship

• Matched product scale, texture, and ambient shadows for each pairing
• Retouched bezels, screen reflections, and surface lighting to mimic studio photography
• Added functional Ambiglow effects on higher-tier models where applicable
• Ensured perfect alignment between TV and soundbar placement—even when combining SKUs across series lines

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Key Highlights

✔️ 14 photorealistic lifestyle visuals delivered
✔️ All shots built from scratch using Photoshop only — no renders, no real sets
✔️ Approved by Philips’ global marketing team for use in multi-country retail
✔️ Assets currently used on product pages, promotional ads, and digital retail displays

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Visual Gallery

(Embed lifestyle image previews or a slider, one per combo if possible)

• Philips 5500 + B5109 – Modern starter living room
• Philips 7000 + B5309 – Cozy minimalist scene
• Philips 8500 + B5309 – Evening glow, high-design space
• MLED810 + B5309 – Premium entertainment zone with full Ambiglow simulation
• Detail shots: product close-ups, soundbar positioning, screen light realism

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What I Learned

Designing for so many product variations taught me to scale my visual workflow without losing realism. I also sharpened my:

• Brand-layered thinking — adapting lighting, tone, and set styling to match product tiers
• Photoshop discipline — pushing photorealism to the edge of believability without falling into “rendered” aesthetics
• Retail-first design mindset — every visual was crafted to help someone imagine this product in their space

This project wasn’t just about images. It was about building trust in a product—through pixels.

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